H&M DESIGN AWARD 2019
Today in Berlin, Priya Ahluwalia was announced as winner of the H&M Design Award 2019, H&M’s annual prize for the best graduate designers from around the world. Priya, a graduate from the MA course of the University of Westminster, London, wins a prize total of 50,000 Euro. Now in its eighth year, the H&M Design Award shows H&M’s long-term commitment to the future of fashion talent, and to helping push fashion forward.
LONDON FASHION WEEK
Priya Ahluwalia’s collection was first shown at London Fashion Week Men’s in June 2018 as part of the MA Menswear graduate show. Her patchwork fashion collection is inspired by the cycle of second-hand garments. The research took Priya to both West Africa and Panipat, India – the second-hand clothing recycling capital of the world. All fabrics for her collection have been created from patchwork second-hand clothes. Bold colours and varying textures feature throughout her exciting and multi-layered pieces. Beading was developed in India with the organisation ‘Sewa Delhi’ which specialises in fair trade and positive employment for rural women.
MA Menswear Course Leader Liliana Ramirez said: “Congratulations to one of our first MA Menswear graduates, Priya, who is a winner for this important H M Design Award. Priya’s patchwork fashion collection represented a widely chosen, thorough research and paid heed to her interest in sustainability issues. It’s a well-deserved indicator of the success which awaits Priya in the future.”
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Some of our graduate designers finished pieces.