London Fashion Week 14th-18th February 2020

LONDON FASHION WEEK IS THE FIRST OF THE FOUR GLOBAL FASHION WEEKS TO INVITE THE PUBLIC INTO ITS WORLD

London Fashion Week February 2020 takes place twice a year in February and September, showcasing over 250 designers to a global audience of influential media and retailers. It is estimated that orders of over £100m are placed during LFW each season. British designer Richard Quinn’s first-ever winner of the Queen Elizabeth II Award for British Design – didn’t disappoint the audience with a head to toe ochre and black floral print.

1 – Richard Quinn

Richard Quinn  Head to toe prints - Signature Floral - Ben Stansall/AFP/Getty Images  - surfacepatternmarketplace.com
Richard Quinn Head to toe prints – Signature Floral – Ben Stansall/AFP/Getty Images

There was a muted feel to this year’s London Fashion Week featuring Autumn Winter 2020 collections from some of the top designers. Deep winter colors mixed with ochre, browns, with warmth and texture throughout. Sophomore designer Richard Quinn triumphed with his nod to London working-class style, delivered with wistful theatrics and playful perversion.

Richard Quinn – Signature Style Floral

Richard Quinn  Signature Floral - Ben Stansall/AFP/Getty Images  - surfacepatternmarketplace.com
Richard Quinn Autumn-Winter 2020 Credit: BEN STANSALL/AFP/AFP via Getty Images
Richard Quinn – Vogue

2 – Victoria Beckham

Victoria Beckham staged a “gentle rebellion” at Banqueting House in Whitehall. Rebelling against the midi hemline that has refused to change for six seasons. Beckham lifted hers to the knee, bridging the gap with over-the-knee boots. Other highlights included a buttercup yellow sweater worn over a striped shirt and bell-sleeve dresses with shirring detail. Special mentioned to belts on skirts and LBDs – a pair of elegantly clasped silver hands in place of a buckle. A confident and pacy collection that delivered.

 Victoria Beckham - Photograph: Dan & Corina Lecca/PR  - surfacepatternmarketplace.com
Victoria Beckham – Photograph: Dan & Corina Lecca/PR

3 – Christopher Kane

Opening with a series of triangular patchwork dresses, skirts, and coats, Kane explained after the show, the collection was based on a triangle the strongest most infallible symbol in nature. The points of the triangle represent man, woman, and nature. The lace bralette dresses were inspired by saucy knickers (there is always some sex in a Christopher Kane collection). The collection was peppered with tailoring, a double-breasted trouser suit, coats and dresses worn with a detachable jeweled bib. The finale dazzled in a sea of red and silver chain mail.

Christopher Kane -Photograph: Chris Yates Media - surfacepatternmarketplace.com
Christopher Kane -Photograph: Victor VIRGILE/Gamma-Rapho via Getty Images

4 – Richard Malone

Richard Malone collaborated with The Woolmark Company and the partnership enabled him to refine the innovative textiles his label is known for. He is committed to sustainability, and used naturally dyed, hand-woven wool twill weave and upcycled, hand-embroidered felt. Malone’s vastly complicated patterns translated into surprising wearable garments. Fit-and-flare suiting played with abstract layers formed at offset angles, adding strapping, belting and full harnesses to refigure his signature tailoring. New were leather, sharp trousers and coats from repurposed offcuts.

Richard Malone -  Photograph: Chris Yates Media - surfacepatternmarketplace.com
Richard Malone – Photograph: Chris Yates Media

British Designers -To Notice

5 – Alice Archer

British designer Alice Archer graduated from RCA in 2013, after studying fine art at Goldsmiths and Central Saint Martins. She then moved to Antwerp to work as an embroidery designer for Dries van Noten. During her studies she worked frequently for Tracey Emin, producing her hand-embroidered artworks.  Alice’s ready-to-wear collections feature specialist techniques combining embroidery and print through the use of hand, digital and Irish machine embroidery. Her pieces are made in Como, Italy using only materials and manufacturers of exceptional quality. Archer has a growing reputation as one of London’s most exciting and talented designers, worn by the likes of P Diddy, Sandra Bullock, Jessie Ware, Jasmine Guinness, Camilla Rutherford, Billie Piper, Ellie Goulding, Elise Chappelle, Amber Le Bon,  Jasmine Helmsley, Susie Lau, and Pandora Sykes and has been featured by the New York Times T magazine, The Telegraph, Business of Fashion and WWD amongst others. 

More Info – New York Times

Our culture Magazine

Alice Archer - Ready to wear collections  - surfacepatternmarketplace.com
Alice Archer – Ready to wear collections

6 – Ashley Williams

Ashley Williams is one of Britain’s most talked-about contemporary womenswear designer brands known for consistently setting the tempo of womenswear trends. Her clothes blend a quirky, tongue-in-cheek sense of humor with a subtle confrontational nature taking inspiration from clashing and importing visual cues from around the globe, repackaged in a kitsch and light-hearted way that belies deep and often complex referencing. The brand’s casual signature, reworking vintage shapes with instantly recognizable prints, slogans and palettes has built an enviable celebrity following and ensured her seasonal shows during LFW remain a must-see.  More Info

Ashley Williams - Ready to wear collection- surfacepatternmarketplace.com
Ashley Williams – Ready to wear collection More Info

7 – Molly Goddard

Cheerleaders and art students

London fashion favorite Molly Goddard showed an elevated, finely tuned art-student aesthetic. Doubling down on her signature Portobello Road styling, the collection paired flower-pinned Alpen sweaters with frilled skirts and platform creepers, long-cuffed sweaters with gothy crinolines, and back-to-school plaids with playful oversized hats. More Info

Molly Goddard Autumn-Winter 2020 Credit: BEN STANSALL/AFP/AFP via Getty Images - surfacepatternmarketplace.com
Molly Goddard Autumn-Winter 2020 Credit: BEN STANSALL/AFP/AFP via Getty Images

8 – Mimi Wade

Teamed up with Warner Bros to bring the spirit of their DC Universe character Harley Quinn — played by Margot Robbie in recent release “Birds of Prey” — to the runway, the Mimi Wade girl this season was Goddard’s grungy rebel sister, in upcycled scrap-print T-shirts, high-cut anti-prom dresses and pom pom bags fit for a disaffected cheerleader.

Mimi Wade – Tatler

mimi wade - surface pattern marketplace
Mimi Wade

9 – Marques’Almeida

Freedom and youth culture are behind the designs of designer Paulo Almeida and Marta Marques from portugal. Inspired by the 90s and the 70s, the standout pieces were a grungy primrose hoodie dress, acid-wash denim in neon brights, asymmetric ruffle slip dresses and balloon-sleeved tops made from ocean plastic spun into yarn. The artist Paul Anderson Morrow’s rainbow print appeared brushed across an opera coat, dress, and flares worn with a 70s skin-tight knit. Bold touches came in brightly colored goat fur oversized coats and platform boots.

 Marques’Almeida  - Photograph: Nick England/BFC/Getty Images  - surface pattern marketplace.com
Marques’Almeida – Photograph: Nick England/BFC/Getty Images

 

Sustainable Designers -To Follow

10 – ERIKA MAISH

Experimental materials are at the heart of Erika Maish’s designs – with over 70,000 recycled can lid incorporated into her collection. She challenges assumptions about what clothing can be made from, whilst simultaneously reducing waste and creating a truly unique aesthetic; much of which has been influenced by her early travels throughout the American South West. 

Erika Maish - London Fashion Week 2020 - surface pattern marketplace.com

11- ADAM JONES

Another collection we spotted utilizing unconventional materials was Adam Jones; a Welsh-born designer that moved to London to create a collection considered to a ‘British take on the Wabi-Sabi aesthetic. His classic garments and simple silhouettes are reinterpreted in upcycled fabrics reminiscent of punk, using beer mats, vintage tea towels, and blankets.

Adam Jones London Fashion Week 2020
https://youtu.be/XCWxWKjzIUc

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