5 Tips To Get Noticed By Buyers in The Textile Design Industry
Textile Designers
Want to get noticed in the Textile Design Industry, but don’t know how…..Read On.
1. EMAIL –
Email is one of the cheapest forms of communication.
When I started this company four years ago the first thing I did was sit down and work out who my target market was, I then made a list of all the companies I wanted to get in contact with.
Setting up a good professional business email to companies is key.
Keep it short and to the point.
- Include a brief bio about yourself.
- A couple of sample images of your work.
- A link to your portfolio.
- What type of licenses do you offer.
- What format you can supply patterns in.
- How quickly can you provide the patterns?
Buyers do not want to read pages and pages when a designer contacts them, be precise and to the point.
Right Design Vivid Dreams by Daniela Duarte
2 . CONTACT / FOLLOW UP – Key In The Textile Design Industry
After emailing wait a few days, then pick up the phone and introduce yourself to the buyer. Again this is FREE apart from the cost of the call, the buyer is always grateful for the personal introduction and it breaks the ice. Be confident, tell them why you think you could be a good fit for their company, and offer to do a sample for a project they may be working on – as a taster of how you interpret a brief.
- Introduce yourself.
- Be personal.
- Be confident about your work.
- Be can be a good fit for their company?
- Offer a sample.
Left Design Subacquea Jungle by Nocito Design
3. SOCIAL MEDIA – & The Textile Design Industry
Make sure you have a good presence on social media.
You should have a well-balanced account on Instagram, with a good selection of your work, showing your design processes to finished projects, across all types of categories before contacting clients as they will research you.
Platforms to be on –
Right Brushed Animal ll Akwi Design Studio
4 . WEBSITE –
A personal website with a good about us page – detailing all the information about you, how you started in the world of surface pattern and textile design, create some buzz about you Buyers love to read how a designer started in this business. And it shows off your personality in writing.
Your dreams, your aspirations your goals.
Your website should include:
- About me
- Portfolio
- projects
- Companies you have worked with.
- What services do you offer?
- Prices section.
Left Lemons In White by Red Glitter
5. RESEARCH – For Textile Design Industry
Do your research, first find the companies you are interested in working with. You will be able to find most businesses on Linkedin.
Find their correct email address, sending an email to info@ the company won’t get to the buyer, do some research on the web, and search engines will save you time in the long run so try and get it right in the beginning.
Telephoning the company and asking the reception if that person is still in the company can also help when wanting to contact the correct person.
Resources
- Search Engines
- Telephone Companies Receptions
Also, don’t forget to follow the companies on your social media platforms as a lot of buyers source designers straight from social media platforms such as Instagram.
Send out a press release and network with like-minded people, this is a great way to get noticed in the industry.
Right Geometric Pattern by Rahitex Design
Come join us:
Some designers on our surface pattern marketplace have just finished college, and are exhibiting their first collections on our site, but we also welcome experienced designers and studios, to find out how to join head over to our join now page.
What we do – Buyers collaborate with us
New collections online:
Vogue – A Great Read
Dior – Fashion
Surface Pattern Marketplace Ltd
